At MB/I, we start all projects by guiding you through three steps:
You'll discover how easy it is to work with us. Not just because we are experts at what we do, but also because we want you to feel comfortable and confident. We walk you through every step of the way. You'll always know the status of the project as well as what's coming up and when.
You can discover right now that we offer a consultation with site review for no cost, no commitment. We also answer your questions about our process, our services, and our expertise at no charge.
Through our conversations with you, we'll discover everything we can about your company and its entire marketing effort. Your web presence is just one tool in that marketing plan, but it's an immensely powerful one. It's essential that we understand your industry, your product or service, your target market, and your marketing purpose before we begin crafting a web page.
Next we tunnel in more closely on the purpose of the website. We'll define the specific goals that the site needs to achieve. We'll also define the success factors so, once launched, we can track how the site is performing toward achieving its goals.
We'll define also how the site must work. Will this be an e-commerce
site? A portfolio display site? A business credibility site? Do you plan to update data weekly, monthly, quarterly? What data do you plan to collect from readers and customers? How do you need to handle that data?
Answers to such questions tell us how the site needs to function, both behind-the-scenes and on the customer-facing surface. They also tell us what your customers need to "get" from the site, both consciously and subconsciously–the specific information you provide along with the particular impression you want to convey.
At this, the third step, we start work on your website because we've laid the foundation: our discovery of your business needs and the definition of your site's goals.
Now the process
begins in which we:
- Plan the site design and its functionality.
- Design the layout, colors, graphics.
- Write the content and prepare multimedia elements.
- Build a site that works flawlessly for both you and your customers.
There's no clock ticking. For some, we go through these steps quickly. For others, one step or another might take more time. That's OK. We'll work with you at your pace.