You have a corporate website. Why would you want to blog?

The truth is that blogging is probably one of the most highly influential activities you can undertake to help your business.

When it comes to blogging, it can help your business:

• Build credibility—you're an expert in your field and have a lot of information to share with others.

• Expand your network—develop a relationship with people you don't know by offering helpful advice.

• Befriend Google—Google loves blogs and their unique and new content.

Your blog as an SEO tool

It can be a long, expensive process to get a good ranking in Google's search results for your website. A blog achieves Google visibility quicker and cheaper. Google likes that blogs offer unique content and lots of in-bound links and rewards them with great web traffic. This is the main reason why we are seeing more and more business blogs.

Writing for your blog can get you much better results than agonizing about which keywords or phrases to optimize your website for. Blog articles tend to end up being the main gates to your website.

Want to know more?

Listen to our 9-minute presentation on blogging for business.
(narrated version of presentation given at BNI on 3/17/10)

• The $2,500 Solution
  
• Top 5 Reasons Blogging Is Good For Your (Web) Health
  
• How To Keep Your Blog Alive
  
• Forums, Blogs, and Facebook Presence
  
• Defining the Blogosphere: a Glossary
  
• FTC Rules for Bloggers and 3 Disclosure Tips
  
• Writing Columns for the Net
  
• Start with a Blog Site
  
• How Blogs Work: The Power of RSS
  
• Practical Netiquette for Blog Marketing
  
• How To Come Up With Content For a Blog
  
• To Blog or Not To Blog?
  

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