Jun 17, 2011 by Aaron Rubman
Last year Forrester Research found that webpages with videos were 52 times more likely to reach the front page of Google organically (without paying Google for the space) than those without. It is therefore only natural that someone wanting to improve their web traffic will also be thinking of ways to integrate the video experience.
Thankfully, there are already a number of great articles on this topic:
Oct 20, 2009 by Marissa Berger
LinkedIn, Twitter, Facebook, YouTube… once only visited for personal use, these sites are now being used for business purposes. We all hear about them and see their icons everywhere. And, we feel out of touch or like we are dropping the ball if we don’t have profiles on all of them.
It is true that social media sites help business. But how? Most of the case studies we read about are about big business and their bigger than life social media campaigns. How can small business benefit?
The truth is—at least our opinion of it—that there are no step-by-step rules to follow …
Aug 31, 2009 by Aaron Rubman
For the past two months the Small Business Administration has been posting informational and advice videos to YouTube. Last week they went a step further and formed an SBA Channel on the video sharing service.
The Delivering Success series, which form the bulk of the channel’s current content, offers tips on topics ranging from hiring, to marketing, to mission adaptability.
These videos on their own would be a sufficient reason to visit the SBA Chanel on YouTube, but there is another lesson that can be learned while there.
While on YouTube you may also look at the historical viewership data of each video. …
Feb 19, 2009 by Marissa Berger
You did your homework of understanding your audience when planning your site. You looked at the demographics and at the needs of each audience that might end up browsing your pages: existing clients, prospects, partners, and internal staff. You organized your content to match those needs and came up with a suitable navigation menu. You even paid attention to their screen resolutions and most used browser versions. Is that it?
How about finding out your audience’s online behavior? What sites are these users browsing when they are NOT on your site?
Why would you want to know? Knowing where these visitors “hang out” online …
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