Some business owners have found that review sites such as Yelp! and Google Maps can be a boon for business, while others have developed a love/hate relationship with them.

Well, love the fact that customers can go online and express their opinion about an experience with your business or hate the fact that prospects and search engines alike are making reviews a key data point when making decisions about your business, they don’t appear to be going away anytime soon.

Read the entire article at www.openforum.com

A blog is an invaluable tool when dealing with a public relations crisis. With a blog you can correct errors and quash rumors, advance your company message, and deliver the facts ahead of the news cycle. Through fair and timely treatment your blog will show that you are concerned and responsive, and allow you to influence the lens through which others view the crisis.

It is important to focus on transparency, information sharing, honesty, and accountability. These four elements are essential to maintaining trust and credibility, whether you are a multinational aerospace company or a local coffee shop …

Link building is one of the key elements to Search Engine Optimization.  The more reputable sites you can get to refer people to your site, the better your search engine results will be.  You will usually need a well known and positive reputation in order to garner such links, but there are some small steps you can take on your own to get the ball rolling.
There You Are!
I don’t know about you, but when I first decide where I want to go shopping, one of the first questions I ask myself is, “what’s near me?”  I’d be willing to bet …

Over the past couple of decades, Internet users have learned that not all websites are created equal. There are a few things that the web savvy browser will look for without even realizing it. If you do not provide the answer, your visitors will come to their own conclusions.

Who wrote this page?

Remember that not everyone will find your website by typing it’s URL directly into their web browser. Most new visitors will follow links from search engines or other sites. One of the first things they’ll want to learn upon arriving is whom they are …
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