One of the largest mental hurdles to maintaining a consistent business blog is coming up with a topic week after week.  It is easy to trap yourself with an artificial need for novelty instead of sticking to your strengths.  But if you’re really unsure of your ability to come up with relevant topics, the following strategies help.
1. Follow the News
Whether you listen to the radio while you commute or read an industry magazine on the weekends, make sure you keep abreast of current events.  The modern online reader is interested in relevant commentary.

Look for the stories that interest you as …

When writing for a business, there is a temptation to turn writing into a solo affair. Why take time from several people when one is clearly an expert with all the knowledge you might ever need to include?

Unfortunately, it is also an approach that invites problems, from missed deadlines to reams of techno-babble, or worse still, it’s converse: a treatise so bland and accessible it seems to lack any genuine insight.

Injecting a second actor into the writing process speeds content generation, creates a more dynamic voice, and ensures the resulting text has both depth and breadth.

We have started using …

Some times I sit down to write these articles and nothing comes to me; no spark of genius nor pang of outrage.

But sometimes, when I’m sitting in this void of letters - images start to come into my mind.  Rube-Goldberg contraptions of creativity.  Literal idea mills.  I have yet to test any of these mental machines, but I thought it high time that a put them to page.

The Tzolk’in of Craft

The Tzolk’in consists of a pair of large interlocking gears, one with 13 tines, the other with 20.  It is one of two well-known Mayan calendars.  Each day the gears …