Apr 16, 2012 by Aaron Rubman
Is your website a 12-lane highway, or an abandoned country road?
If you don’t know what your web traffic is like, it’s time to find out. There are a number of web traffic analysis suites out there, but our expertise is with Google Analytics.
Visitor Flow: Your regular traffic update
Google Analytics is full of useful charts and data, but if you want a visual overview that will show you how people actually move through your site, …
Sep 29, 2011 by Aaron Rubman
A website is only useful if people see it.
The following six strategies are essential in any plan to boost the number of visitors reaching your site.
Gather External Links
This remains the #1 way to improve your search rankings, especially when the links come from trusted and popular sources.
Effective Title Tags
Limit yourself to 70 characters, and put the most relevant keywords near the front. If your brand is a household name, it should come first, otherwise put it at …
Oct 26, 2009 by Aaron Rubman
Excuse me. I couldn’t help noticing that strange and interesting plant.
Unfortunately, we do not all work at Mushnik’s Skid Row Florists.
Putting a strange and interesting plant in your window (or on your website) will not drive web traffic all on its own.
If nobody passes your window, then no one can see what’s there, nor can they tell their friends and acquaintances.
What you need is an integrated strategy that both uses your website as an asset and uses your other assets to draw attention to your website. Here are some things to consider before working on your strategy:
Apr 29, 2009 by Lindsay Gower
My friend Gene called me on my home phone to ask for my business phone number, in order to pass it along to a potential customer. Gene is one of the brightest, more insightful people I know, and he has a website for his own business. But it did not occur to him to simply give the potential customer my web address.
Lesson learned: Not everyone in my world is Internet savvy. Levels of experience dip and sway from people who use email and do nothing else on line; who surf but don’t bookmark; who buy online but don’t know how …
Apr 21, 2009 by Marissa Berger
How are blogs different from other websites? To understand how blogs work, we need to describe the features that make them unique. A typical blog will include:
Posts. Posts are content entries presented in chronological order, with the newest ones on top. Each post will also be archived at a permanent URL to encourage other bloggers to link to your posts. Each post will display its author’s name, date, and category it belongs to.
Comments. Each post will have a reader section to allow readers and other bloggers to carry on a conversation. Although there are risks to making comments public, the …
Apr 20, 2009 by Marissa Berger
Blogging for your business can take a lot of time. To make your time and effort count, you want to make sure you choose the right direction for your blog. Business blogs can fall into three main categories:
Marketing blogs are designed to build traffic, awareness, and sales. The focus of your marketing blog can be to:
- help visitors understand and interact with your market
- raise awareness and visibility
- sell specific products
- support current and prospective customers
2. Public Relations
Public relations blogs are designed to enhance image and influence public perception. The focus of your public relations blog can be to:
Apr 1, 2009 by Aaron Rubman
This is a very interesting question, and one that is not as easy to answer as it might first seem. What looks like a single question is in reality four.
1) Is it possible to copy text from another website onto my own site?
2) Is it legal for me to use text from another website on my own site?
3) Is it ethical for me to use text from another website on my own site?
4) Is it effective to copy text from another site onto my own site?
Is it possible to copy text from another site onto my own site?
The first question …
Mar 25, 2009 by Aaron Rubman
Before asking a site to include a link back to your home page, take a moment to check it out. Remember, your URL is something like your address. You want clients to know where to find you, but you probably don’t want to extend that invitation to online con artists and pushers. Try and make sure you know which you’re dealing with.
What to look for in a legitimate site:
Whether or not someone is a competent professional in the real world, if they do not convey their professionalism online, their site will not be a good place to …
Mar 16, 2009 by Marissa Berger
As business owners, we all know we need to keep marketing during these tough times. The key is to focus our marketing efforts to yield more results without increasing total dollars spent. One of these marketing efforts should be your website. In my experience developing websites for over 13 years, most businesses do not use the internet to its fullest potential.
It’s easy to decide to invest on your website. It’s more difficult to determine exactly what to do and how much to spend.
First, you need to answer the question: do you have a traffic or a conversion issue to solve?
Mar 11, 2009 by Marissa Berger
One of the ways you can market your site yourself is by adding backlinks to your site. Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page.
How do you do this?
1. Industry sites/directories
Visit industry sites that list businesses. Click around to find out how you can get your website included in their directories. Some may be free and some may have a subscription cost.
Find out if any of the associations or organizations you receive accreditation …