Mar 12, 2013 by Lindsay Gower
Easy to Read is Easy to Understand
You might have a beautiful site design, and a powerful message. It’s little use to you if people have trouble reading the words. I’ve got five things you can do to be sure your paragraph content is easy for your site visitor to read.
Keep in mind, I’m talking about paragraph content, not your headings.
1. Use a single standard font.
Pick one font for your paragraph content and use it, and it only. You’re saying unprofessional loud and clear when you mix fonts from paragraph-to-paragraph or page-to-page.
Use a font that is unremarkable. Fancy type faces are …
Feb 22, 2013 by Jennifer Bulotti
Video communication is where it’s at these days. It’s become a way to tell stories and engage target audiences in a compelling and innovative way. And, it’s a way to create memorable messages that can help sell a product, influence a behavior and serve as an information resource.
Marketing professionals began embracing video as a communication tool over the past several years. Although the market is seemingly flooded with millions of videos, there is still room to position within this medium. And, it is a surprisingly cost-effective method to successfully integrate stories, brand positions, education and engagement into websites and interactive …
Feb 18, 2013 by Aaron Rubman
Take a status update from one month ago. Incorporate the status into an image that highlights the point and post it to Facebook, Pinterest, Flickr, and Google+.
Don’t have a status update? Look through your other business communications and pick out a single fact, question, or action item.
Give it the same treatment.
Jan 14, 2013 by Janet Peischel
You know that thing about the pig—where you use everything except the squeal? That’s my philosophy when it comes to content. I repurpose everything because I’m just too busy and stingy not to be getting maximum mileage out of everything I write.
I’m a writer and manage digital media for my clients who are mostly small companies and solo practitioners. They’re generally overworked and overwhelmed by the constant assault of information about what they “should” be doing to market themselves. You know how this goes—“20 dashboard applications that you can’t live without.” No one needs 20 applications that do the same …
Nov 17, 2011 by Marissa Berger
Website development starts with intense conversations about what the site should look like and what it should do to meet the desired goals. Typically several people on the client’s end are tasked with describing what the company’s needs are from each of their perspectives and to ensure nothing critical is missed by the web developer. At the other side of the table, the web development team will ask many, many questions first to understand the company’s needs and then to make sure the site’s functions are clearly defined. After these conversations, a site specifications document is drawn. The web developer …
Aug 8, 2011 by Aaron Rubman
A word of warning: If you produce blog posts regularly and without fail, this article is not for you.
This article offers approaches to writing, strategizing, using research, collaborating, and scheduling.
If you’re already on top of your blog, producing regular content on schedule and without impacting your other obligations, you will not gain anything from the suggestions it contains.
Where to Begin: Write First
Putting pen to paper is the most important part of any writing project. Without that crucial step, you will never generate any content.
First you must write.
Don’t worry about style.
Don’t worry about substance.
Apr 27, 2011 by Aaron Rubman
When writing for a business, there is a temptation to turn writing into a solo affair. Why take time from several people when one is clearly an expert with all the knowledge you might ever need to include?
Unfortunately, it is also an approach that invites problems, from missed deadlines to reams of techno-babble, or worse still, it’s converse: a treatise so bland and accessible it seems to lack any genuine insight.
Injecting a second actor into the writing process speeds content generation, creates a more dynamic voice, and ensures the resulting text has both depth and breadth.
We have started using …
Apr 26, 2011 by Marissa Berger
Nowadays most business websites have a Content Management System driving them so their owners can make edits without having to go back to the original web developer. They have become sort of the norm and most business owners request such functionality when purchasing a new site.
If you hire the right web developer, the process of building such a site will be smooth with your having to make some key decisions along the way. However, regardless of how great your web developer is, he will eventually require content from you.
In the past, with static websites, content could be provided in simple …
Nov 10, 2010 by Lindsay Gower
When you write up your postings for whatever social media networking sites you frequent, please consider:
Grammar, spelling, and sentence structure all matter. How closely you wish to follow these rules depends on the image you wish to convey. Or, to say that the other way around, however you express yourself will convey an image. If you want to appear at all professional, stick to good grammar, correct spelling and as few exclamation points as possible.
Be consistent with personal pronouns.
You can use I or you can use we. Just pick one and stick with it. Let’s say your Facebook page …
Oct 23, 2010 by Aaron Rubman
Looking for original artwork, but don’t have an in-house designer? DeviantArt (dA) is definitely a good place to start.
Since 2000, dA has been providing an interactive community for artists of all sorts. The includes the following key features:
- a categorized and searchable gallery of artwork
- feedback space for every work of art in the gallery
- e-commerce interface for artists ready for digital sales
Admittedly, not every artist is prepared to sell their work over the internet, but this does not have to be a dead end. The deviantArt gallery also includes contact information for the contributing artists, giving you the …