One of our clients recently approached us with an interesting problem. The email edition of their newsletter was too long. Readers who were interested in the side stories were giving up rather than reading or even scrolling past the lead story and subscribers who were interested in old articles would have to search issue by issue.

What the client needed was a website which would index and continue stories that began in their newsletter.

Enter WordPress.

WordPress.com is one of most popular blogging sites in the United States, and with some custom programming, it’s open source counterpart becomes …

Hey there, I’m Boris Korsunsky, the Lead Engineer at Sparked.com. I’ve had the privilege and joy of working with a talented team to create a product that addresses the needs hundreds of Non-profits every day. Sparked.com connects individuals from around the globe to serve as volunteers for causes that they’re passionate about using their professional skills.

On average only 8% of corporate employees report volunteering annually. We completely understand that, as professionals, people don’t have a lot of spare time to volunteer. This is why we take the time to ask our volunteers about their skills and interests and connect them …

Last week I started building a glossary of acronyms essential to understanding the modern internet.  Links to that article are interspersed amid five new acronyms to help you master the web.
Yet More Acronyms to Rule the Web
API - Application Programming Interface
An API is a set of standards used by one program so that it can interact with another without having to reveal what goes on inside. It’s sort of like a postal address for computer programs. So long as you properly format the address on the envelope, your letter will reach the desired destination, even if you do …

Over the past couple of decades, Internet users have learned that not all websites are created equal. There are a few things that the web savvy browser will look for without even realizing it. If you do not provide the answer, your visitors will come to their own conclusions.

Who wrote this page?

Remember that not everyone will find your website by typing it’s URL directly into their web browser. Most new visitors will follow links from search engines or other sites. One of the first things they’ll want to learn upon arriving is whom they are …
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