One of the largest challenges a business owner faces is capturing the attention of a customer or viewer long enough to tell your story and make them understand what your business is about. Video allows you to do this in a limited space and time. You can tell a lengthy story in a condensed and appealing manner. Video is often seen as a costly endeavor, but short, well planned videos can be put together professionally for under $5000. As business owners, you must always remember the quality of the video and website should be on par with the quality of …

Last year Forrester Research found that webpages with videos were 52 times more likely to reach the front page of Google organically (without paying Google for the space) than those without.  It is therefore only natural that someone wanting to improve their web traffic will also be thinking of ways to integrate the video experience.
Thankfully, there are already a number of great articles on this topic:

• Tech Crunch article on how video improves search …
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This is the million dollar question — well, maybe not a million dollars, but quality video isn’t cheap. So making a good decision about whether to pursue a video production project or not is important because the stakes are high. In my experience, creating video content for a client’s website often costs more than 25% of the total cost of producing the website in the first place. Logically speaking, the video content should account for a great deal of the overall impact and effectiveness of the site.

Let’s take, for instance, a website that is built around marketing a single product. …

This week’s vein of online ore can be found at http://vimeo.com

Vimeo is a high definition, community driven video sharing site.  While most video sharing sites limit the quality or length of the clips you upload, Vimeo allows the full 1280×720 resolution supported by HD TVs and monitors.

As with other video sharing sites, you can embed your favorite clips into your own website, indicate which films you like, and leave comments for the video creator and the other community members who like their work.

And speaking of community, Vimeo’s is highly collaborative, creative, and encouraging  - with their …

This is the third part of a 3-part blog series focusing on producing dynamite video footage for your website while getting the most bang for your buck.

In the second installment, I offered a number of tips for the production phase. In this installment, I address the post-production phase, i.e. editing. Remember, the tips I provide below are based on a conventional corporate-video formula intended to yield about 5 minutes of final, edited video footage. Remember, they are just guidelines and may not apply to every project.

Post Production

Keep Graphics Simple

Flying, flipping motion graphics, even from templates, take lots …

This is the second part of a 3-part blog series focusing on producing dynamite video footage for your website while getting the most bang for your buck.

In the first installment, I offered a number …

This is the first part of a 3-part blog series focusing on producing dynamite video footage for your website while getting the most bang for your buck.

The tips I provide below are based on a conventional corporate-video formula intended to yield about 5 minutes of final, edited video footage. They are just guidelines and as such, you can tweak them to fit your situation.

Pre-Production

Secure 5 Interviewees
3 happy customers and 2 expert employees. Getting customers is often challenging …