Given the choice between having a human visit your website and having a machine visit your website, you would probably prefer the human.

Humans are more likely to be responsible for purchasing choices, humans are more capable of understanding what you write and coming up with reasoned replies, and humans are more likely to generate original content of their own.

Unfortunately, since computers are themselves a form of machine, you can’t just forbid all contact from other machines or you would never have anyone visit your site.

The Turing Test

Before the first computers were ever built, Alan Turing theorized that it would eventually …