Well, we finally made it to Facebook. Just like any other small business, we struggled with the decision of whether or not to have a presence in Facebook. It’s free to start; it’s simple to use… but the reality is that it’s an investment of internal resources—mostly time. But given the staggering statistics of how much Facebook is used, we decided to give it a shot. Here’s how we did it.
1. We decided on content
We took this as an opportunity to have a balance of work-related posts and fun/personal ones with the goal of showing the world who we are …

Summer is here and we are seeing business people exploring the opportunities. Some want to re-structure their business to adapt to the current market; others want to start anew and follow their true passion. In today’s marketplace, any business endeavor involves the online world. Whether a website is needed just for informational purposes, or whether the website is the business itself, a website is needed—period.

But… not just a website… a good website. And, what makes a good website? Good planning. A website is a tricky thing to plan for.

• It needs to be flexible so it’s successful today and as the …
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