Optimization

n. The procedure or procedures used to make a system or design as effective or functional as possible, especially the mathematical techniques involved.
optimization. Dictionary.com. The American Heritage® Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company, 2004. http://dictionary.reference.com/browse/optimization (accessed: June 21, 2010).
The first time you tackle Search Engine Optimization (SEO), it is easy to forget that optimization is a process.  However, if you really want to increase the number of qualified leads who will find your company through the search engines you will need to do more than buy a few AdWords, place keywords in strategic locations, create …

This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.

A Quick Recap

Last week we discussed the importance of letting members of your mailing list chose to opt out, and also to periodically ask them to opt back in so that your least engaged readers will weed themselves out before they’re tempted to hit the dreaded SPAM button.

What E-Mail Monitoring …