This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.

Giving Your Mailing List What They Want

The CAN-SPAM act legally defined SPAM as unsolicited bulk e-mail. However, the truth is that solicitation has very little to do with whether or not someone hits the dreaded SPAM button when viewing an e-mail. The real measure that most people will …

How are blogs different from other websites? To understand how blogs work, we need to describe the features that make them unique. A typical blog will include:

Posts. Posts are content entries presented in chronological order, with the newest ones on top. Each post will also be archived at a permanent URL to encourage other bloggers to link to your posts. Each post will display its author’s name, date, and category it belongs to.

Comments. Each post will have a reader section to allow readers and other bloggers to carry on a conversation. Although there are risks to making comments public, the …