Mar 8, 2013 by Ken Freeze
‘LIKE’ if you support our troops! ‘LIKE’ if you believe in God! ‘LIKE’ to help the underprivileged!
How many times have you clicked a Facebook ‘LIKE’ on a picture of kittens, or something like that, that popped up on your Facebook page?
And what could be wrong with supporting our troops, liking kittens or helping the poor? Well, before you click ‘LIKE’ on your Facebook page again, here are a couple of things you should know.
First off, Facebook fan pages can be changed or renamed. You can also pass ownership of your page to another. Unfortunately that opens up a …
Feb 18, 2013 by Aaron Rubman
Take a status update from one month ago. Incorporate the status into an image that highlights the point and post it to Facebook, Pinterest, Flickr, and Google+.
Don’t have a status update? Look through your other business communications and pick out a single fact, question, or action item.
Give it the same treatment.
Jan 14, 2013 by Janet Peischel
You know that thing about the pig—where you use everything except the squeal? That’s my philosophy when it comes to content. I repurpose everything because I’m just too busy and stingy not to be getting maximum mileage out of everything I write.
I’m a writer and manage digital media for my clients who are mostly small companies and solo practitioners. They’re generally overworked and overwhelmed by the constant assault of information about what they “should” be doing to market themselves. You know how this goes—“20 dashboard applications that you can’t live without.” No one needs 20 applications that do the same …
Aug 26, 2011 by Aaron Rubman
One of the largest mental hurdles to maintaining a consistent business blog is coming up with a topic week after week. It is easy to trap yourself with an artificial need for novelty instead of sticking to your strengths. But if you’re really unsure of your ability to come up with relevant topics, the following strategies help.
1. Follow the News
Whether you listen to the radio while you commute or read an industry magazine on the weekends, make sure you keep abreast of current events. The modern online reader is interested in relevant commentary.
Look for the stories that interest you as …
Jul 14, 2011 by Aaron Rubman
According to CNN the tech elite are struggling to define Google+. This seems very odd to me, as the premise of Google+ is very straightforward: it is a social media platform that allows you to control where your message goes.
What makes this a radical concept is that no one else is doing it (well, no one aside from Diaspora, but I’ll get to that later).
The problem that CNN’s experts have run into is that they’re trying to define Google+ in terms of other social media platforms. …
May 17, 2011 by Aaron Rubman
One of our clients recently approached us with an interesting problem. The email edition of their newsletter was too long. Readers who were interested in the side stories were giving up rather than reading or even scrolling past the lead story and subscribers who were interested in old articles would have to search issue by issue.
What the client needed was a website which would index and continue stories that began in their newsletter.
WordPress.com is one of most popular blogging sites in the United States, and with some custom programming, it’s open source counterpart becomes …
Feb 22, 2011 by Aaron Rubman
LinkedIn, Pandora, Groupon, and Zynga are all big names on the modern web, and each has filed with the SEC to hold an IPO. But who are these giants? What do they do, and where do their profits come from.
LinkedIn is the social network for business professionals. When users join they create a profile that summarizes their experiences and accomplishments. According to the LinkedIn website, it has more than 80 million members spread throughout 200 countries. However, unlike most social media platforms, members must know each other or …
Nov 10, 2010 by Lindsay Gower
When you write up your postings for whatever social media networking sites you frequent, please consider:
Grammar, spelling, and sentence structure all matter. How closely you wish to follow these rules depends on the image you wish to convey. Or, to say that the other way around, however you express yourself will convey an image. If you want to appear at all professional, stick to good grammar, correct spelling and as few exclamation points as possible.
Be consistent with personal pronouns.
You can use I or you can use we. Just pick one and stick with it. Let’s say your Facebook page …
Oct 26, 2010 by Aaron Rubman
Like it or not, practical jokes have been a long-standing part of the US Halloween tradition. While you cannot TP a website, other gags have gained traction as a way to “pull one over” on online visitors.
A screamer is a variation on the classic “cat scare” from film and television. At first glance a screamer will appear to be a normal video or picture accompanied by some text prompting you to pay close attention, or possibly turn up your sound. Then, without warning, the screen will switch to a monstrosity or a face contorted in terror as your speakers “scream” …
Oct 23, 2010 by Aaron Rubman
Looking for original artwork, but don’t have an in-house designer? DeviantArt (dA) is definitely a good place to start.
Since 2000, dA has been providing an interactive community for artists of all sorts. The includes the following key features:
- a categorized and searchable gallery of artwork
- feedback space for every work of art in the gallery
- e-commerce interface for artists ready for digital sales
Admittedly, not every artist is prepared to sell their work over the internet, but this does not have to be a dead end. The deviantArt gallery also includes contact information for the contributing artists, giving you the …