Most people understand the saying “You Never Get A Second Chance To Make A First Impression”. However, it’s not applied to websites so much… and it should. Users get more and more sophisticated with time and have certain expectations of your website. You might be an expert at what you do, but are you communicating that on your site? Better yet, are you showing without telling?

That is the key. You want to show your expertise without having to tell users how great you are. This is done through a combination of engaging design, up-to-date good content, and good programming to …