As business owners, we all know we need to keep marketing during these tough times. The key is to focus our marketing efforts to yield more results without increasing total dollars spent. One of these marketing efforts should be your website. In my experience developing websites for over 13 years, most businesses do not use the internet to its fullest potential.

It’s easy to decide to invest on your website. It’s more difficult to determine exactly what to do and how much to spend.

First, you need to answer the question: do you have a traffic or a conversion issue to solve?

A …

At MB/I we present our clients with two different home page designs to start with. The idea is that one of them will be picked, and after 1-2 rounds of revisions on the chosen concept, we will have an approved design and be able to move forward.

The key to evaluating a new design properly is to look at it from the user’s perspective. The website is not for the CEO or the Marketing Director. It’s for the user. When evaluating a new design, consider the following:

1. Does it look like what your users think it should look?
Users will have expectations …

We have clients that come to us wanting to re-design their websites. The main reason they give is that their sites “don’t work”. What does that mean?

No marketing?
Sometimes the website is just fine. It’s designed well and it works well. But no marketing efforts have been made to drive traffic to it. A site like this one does not need a re-design. What needs to be determined is how to market it. Don’t blame the site. A site with no marketing plan is just like a physical store with no marketing plan. The only ones aware of it are the …

You launched your site, got some traffic, and maybe even some business. But is your site all that it can be? There are several good analytics solutions (like Google Analytics) that give you all of the information you may ever want about who is visiting your website, what other sites those visitors are coming from, which pages are browsed the most, and even which pages visitors leave from.

You basically get the “what”, but you don’t get the “why”.

• Why do visitors leave the site without clicking on any of the navigation links?
• Why do visitors add items to their carts but don’t …
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