Oct 8, 2010 by Aaron Rubman
“Next,” “next,” “next,” if you’re like most people, your eyes probably glazed over after the second slide, perhaps even sooner. Imagine, then, how difficult it would be to capture your audience’s attention if you are the second presenter, or third, or tenth….
Prezi (www.prezi.com), provides a different way to organize and present your visual support. Instead of making several distinct slides, a Prezi presentation consists of a single large image that contains the whole of your visual presentation. Instead of advancing slides, you can zoom in on one part of your image to focus on one aspect of the …
Aug 13, 2010 by Aaron Rubman
Recently Scott Stiefvater and I were discussing the principles behind the CMS driven model of website design that MB/I favors. In that conversation he mentioned the three levels of content and presentation (the core application, the modules, and the interface and display). This reminded me of the six elements of design presented in Scott McCloud’s visual textbook Understanding Comics.

From inception to presentation these layers are: the idea, the form, the idiom, the structure, the craft, and the surface. This week I’d like to look at the two …
Jul 20, 2010 by Aaron Rubman
We all need a place to start when embarking upon a creative endeavor - and make no mistake about it, a good presentation is a work of creativity. However, there are some concrete steps we can all take to make sure that the underlying core of our projects are solid. I hope mine can speak for themselves…
10 – Stick to your Central Message
A presentation is not a survey course. You cannot cover everything. Make sure you know what you’re going to talk about and ruthlessly remove all subject matter which deviates from that subject.
9 – Have an Objective
As a professional, …
May 24, 2010 by Aaron Rubman
This week’s vein of Online Ore can be found at https://addons.mozilla.org/
Firefox Add-Ons let you customize your experience using the Mozilla Firefox web browser. From adding toolbars and artistic flourishes, to investigating code, to generating interactive utilities that allow you to keep informed on what’s going on in the wider world, one of the 5000+ Add-Ons designed for Firefox is bound to help.
This breadth of field is wonderful because everyone’s needs are different. However, if you ever have any questions about which Add-ons to use to fit your requirements, we’d be glad to lend …
Apr 12, 2010 by Aaron Rubman
This week’s vein of online ore can be found at http://vimeo.com
Vimeo is a high definition, community driven video sharing site. While most video sharing sites limit the quality or length of the clips you upload, Vimeo allows the full 1280×720 resolution supported by HD TVs and monitors.
As with other video sharing sites, you can embed your favorite clips into your own website, indicate which films you like, and leave comments for the video creator and the other community members who like their work.
And speaking of community, Vimeo’s is highly collaborative, creative, and encouraging - with their …
Aug 31, 2009 by Aaron Rubman
For the past two months the Small Business Administration has been posting informational and advice videos to YouTube. Last week they went a step further and formed an SBA Channel on the video sharing service.
The Delivering Success series, which form the bulk of the channel’s current content, offers tips on topics ranging from hiring, to marketing, to mission adaptability.
These videos on their own would be a sufficient reason to visit the SBA Chanel on YouTube, but there is another lesson that can be learned while there.
While on YouTube you may also look at the historical viewership data of each video. …
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