This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.

Beyond Compliance and Authentication

CAN-SPAM compliance defines the bare minimum standards you must observe to keep from being legally culpable.  Authentication guarantees that nobody else’s actions will impact the deliverability of your e-mail.  However, it is entirely possible that your own actions could impact your e-mail deliverability, even if you never …