This week I conclude my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.  If you enjoyed this series, or found it useful, please comment on this post.

Origins of the term SPAM

Anyone telling you that SPAM is an acronym (at least in regards to its online usage) is pulling your leg.  It comes from Monty Python’s SPAM skit, where SPAM manages …

This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.

A Quick Recap

Last week we discussed the importance of letting members of your mailing list chose to opt out, and also to periodically ask them to opt back in so that your least engaged readers will weed themselves out before they’re tempted to hit the dreaded SPAM button.

What E-Mail Monitoring …

This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.

Giving Your Mailing List What They Want

The CAN-SPAM act legally defined SPAM as unsolicited bulk e-mail. However, the truth is that solicitation has very little to do with whether or not someone hits the dreaded SPAM button when viewing an e-mail. The real measure that most people will …

This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.

Beyond Compliance and Authentication

CAN-SPAM compliance defines the bare minimum standards you must observe to keep from being legally culpable.  Authentication guarantees that nobody else’s actions will impact the deliverability of your e-mail.  However, it is entirely possible that your own actions could impact your e-mail deliverability, even if you never …

This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.

In the Beginning

When the internet began, it was dominated by academic and government agencies.  Such agencies had little reason to hide their own identities or mimic the identities of others.  As a result, a system was built that made it easy to apply domain names (like @stanford.edu or @whitehouse.gov) as …

Earlier this week I had the good fortune to attend a highly informative panel hosted by Lyris Inc and moderated by Dianna Dilworth of DMNews. The speakers were Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and Lyris’s own David Fowler.

It would be impossible to summarize the whole of their webinar in a single blog entry, so for the next several weeks I will use my Thursday blog posts to hit the highlights.

Legal Standards for E-Mail

In 2003 the George …