You have a good well designed website, one that serves as a resource to all its visitors (clients, vendors, prospects, and employees alike). You produce regular articles, either for your blog or newsletter. You have a valuable product or service that you want to share and a unique selling proposition. Now you just need to figure out how to direct people to your site – and not just any people, but those who will produce a good return on your investment.

That means knowing your audience and targeting your outreach. How can you spread your content to …