Time to freshen up your web site? I’ve just finished updating mine! I’m delighted with the new and improved Blue Ribbon Writing.Com but-whew!-getting it done was a challenge. Oh, MB/I did a sterling job on the design and production. My challenge was with the content. And I was the writer.

I write Web site content professionally but preparing my own was an eye-opening experience. Now that I’ve been my own customer, I offer you three pieces of advice as you work on your site:

Know Thyself. If you are planning to write your site content yourself, please sit in front of …

There’s a reason why old sayings become old sayings: Their pithy truth.

The cobbler’s children have no shoes because the cobbler is just so darned busy stitching up shoes—for everyone else.

I’ve been busy writing web copy—for everyone else. I enjoy the work: With each customer, I met a new and interesting person and learn about a new and fascinating business. The earning a living part is very nice, too.

But I want even more work, and I’ve decided that updating my web site will be the best next step toward expansion. Making that decision wasn’t hard. Making …