What is it about an online article that makes people forward it on to their acquaintances?  Is it a feel good story? Practical advice? The unexpected?

According to a recently concluded study of the New York Times  all three play a factor, but the most important element is whether or not a story can evoke a feeling of awe.

There is no science to evoking awe, but there are some patterns that you can look for.

• Does your writing evoke a feeling of vastness, that there is something greater than you and your reader?
• Does your article tell the reader …
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