At MB/I we have a questionnaire we ask our clients to fill out for Flash/multimedia projects. It helps to plan and to collect all of the information needed to put together a proposal. here are are questions we ask.

Part 1: Business Background

Part 2: Project Goals

The use of Flash is not limited to cute little animations on web pages. Flash is a very powerful software that allows for intelligent and useful interactivity. And when Flash integrated video, it increased the possibilities even more.

Here’s how we have used Flash at MB/I:

• Sales presentations
• Product demos
• Software wizards
• Interactive educational pieces
• Screensavers
• Calculators
• “Build your own” scenarios
• Training presentations
• Multi-level portfolios
• Advertising banners
• Tradeshow loops
• Animated cartoon strips
• and of course, animations for websites!

Flash can support deep layers of logic. One of calculators we built was an interactive ROI calculator. The formulas and logic involved in developing took up about 100 8.5″ X 11″ printed pages. One of the longest …

A multimedia project by definition is a combination of text, audio, still images, animation, video, and interactive content forms. There is a lot to think about when planning a multimedia project.

At MB/I we work on a diverse range of these multimedia projects, from a trade show piece to an hour-long high-end sales presentation. Here’s what these projects have in common in terms of planning.

1. Purpose
A piece that needs to sell has a very different tone from a piece that needs to educate. Understanding the purpose is critical to defining the message, the tone, and the types of content that will …

Flash animations on websites have a bad rap. I attended a meeting yesterday where someone said “Flash is never done right.” I disagree completely. I think this bad rap comes from all of the animated site intros of the recent past. We all got used to quickly finding the “skip intro” button. These intros had their time; a time where cool animation was new and we were more patient. Now, we want content, and we want it quickly.

When Flash is done right, it can communicate a strong feeling much, much better than a static image can. It can also handle …