Time to freshen up your web site? I’ve just finished updating mine! I’m delighted with the new and improved Blue Ribbon Writing.Com but-whew!-getting it done was a challenge. Oh, MB/I did a sterling job on the design and production. My challenge was with the content. And I was the writer.

I write Web site content professionally but preparing my own was an eye-opening experience. Now that I’ve been my own customer, I offer you three pieces of advice as you work on your site:

Know Thyself. If you are planning to write your site content yourself, please sit in front of …