One of our clients recently approached us with an interesting problem. The email edition of their newsletter was too long. Readers who were interested in the side stories were giving up rather than reading or even scrolling past the lead story and subscribers who were interested in old articles would have to search issue by issue.

What the client needed was a website which would index and continue stories that began in their newsletter.

Enter WordPress.

WordPress.com is one of most popular blogging sites in the United States, and with some custom programming, it’s open source counterpart becomes …

For the life of the Internet, the art of protecting online e-mail addresses has rested upon the ability of web developers to come up with effective ways to sort man from machine.  In short, a CAPTCHA.

If a machine can identify and grab your e-mail address, you will become a target for SPAM - but removing your e-mail altogether is not an option if you want to provide legitimate clients and leads with a way to reach you without having to leave their computer.

When I first started looking at website code (back when a 28.8 baud audio modem was state of …

Redesigning a website is like building a new one:

Start with a purpose.

If you know you need a change, but can’t put the reason into words, try answering these questions:

“What do I want my new website to do that the old one couldn’t?”

“What do I want my new website to do better than my old website?”

Maybe you want your new site to reflect a new identity, perhaps you want to start selling products online, or you want to start an online community, or improve online customer communication, or reduce the turn around time between when you decide …

LinkedIn, Twitter, Facebook, YouTube… once only visited for personal use, these sites are now being used for business purposes. We all hear about them and see their icons everywhere. And, we feel out of touch or like we are dropping the ball if we don’t have profiles on all of them.

It is true that social media sites help business. But how? Most of the case studies we read about are about big business and their bigger than life social media campaigns. How can small business benefit?

The truth is—at least our opinion of it—that there are no step-by-step rules to follow …

Flash, well known for its elegant moving images and animations, is the application of choice for creating beautiful websites. But many web developers have scrapped the idea of using Flash for business websites because text that is created in Flash is not always easy to recognize by search engines like Google. Search engine optimization has been, and continues to be, a priority for many businesses. So many web developers have gotten into the habit of settling for two alternatives: the less elegant look of a completely HTML site or a hybrid in which only some of the site elements, …

You have heard of blogs and think they are not for you. Maybe your business doesn’t really suit the type of back and forth communication a blog thrives on, or maybe you simply don’t have enough time to write articles several times a week. Or, maybe you don’t like to write at all.

Don’t dismiss a blog just yet!

A blog site may be just what you need. A blog is really just a website. It just has the added functionality that allows visitors to comment on what you have to say or post. In addition to these posts people comment on, …

Even though there are many other vendors who offer similar services, Constant Contact has become the preferred one for blasting out emails and online newsletters (ezines). At MB/I, we use Constant Contact for our own blasts and for those of our clients.

It is easy to use, inexpensive, and it provides all the marketing information we need to know. Business owners can choose a template and have a message up and running in no time. Or, they can hire firms like ours to design a template that matches their own sites and marketing materials and to prepare each subsequent issue.

The …