Excuse me.  I couldn’t help noticing that strange and interesting plant.

• Little Shop of Horrors

Unfortunately, we do not all work at Mushnik’s Skid Row Florists.

Putting a strange and interesting plant in your window (or on your website) will not drive web traffic all on its own.

If nobody passes your window, then no one can see what’s there, nor can they tell their friends and acquaintances.

What you need is an integrated strategy that both uses your website as an asset and uses your other assets to draw attention to your website.  Here are some things to consider before working on your strategy:

• Do …
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