We’ve all been to websites that offend our senses. It might be the copy, the color, too much flashing or that “something” you just can’t put your mouse on that sends you packing. In working with businesses in all industries and sizes the one common denominator is they all have a website. Unfortunately, not all of them are good and some are flat out annoying. Here are a few easy thought processes you can work through to help provide your visitors with a positive visit to your online office.
Be Clear About It’s Goal
I’m stupefied by the number of clients that …

A landing page has the tough job of:

• keeping the visitor’s attention on the offer so he doesn’t immediately leave
• increasing or re-enforcing his interest after he has chosen to stay on the page
• guiding the visitor to take action.

Since every visitor is different, landing pages do indeed have a tough job. Their design has to be very well thought out for them to perform well.

Here are some guidelines to follow when designing a landing page:

1. Make sure it looks professional, credible, and industry appropriate. Your landing page might be the first impression a visitor has of your company. It needs to match …

The goal of the landing page is to move the visitor to take the primary desired action. Whether that action be signing up for a newsletter, purchasing a product, completing a survey—it needs to be a business decision driven by an online business strategy.

Business goals will differ from website to website, and landing pages will vary accordingly.

If your business goal is to:

1. Capture leads. Your landing page would contain a form that captures information from potential customers qualified by showing interest in your offer (free newsletter, free white paper, free tips via email, etc.). The desired action is to click on …

A landing page is a custom web page developed to meet, assist, and convert visitors into customers. Most landing pages appear when a potential customer clicks on an online ad or a search-engine result link. The page will typically display content that is a logical extension of the ad or link, and will be optimized to include specific keywords or phrases for indexing by search engines. They can also be customized to measure the effectiveness of different ads.

The key to a successful landing page is to make sure it creates a custom experience for the visitor. Your visitors should answer …