Earlier this month Google unleashed its newest search innovation, instant search. Every single keystroke will trigger a different search function based on Google’s popular auto-complete function.
What Does Google Instant Change About Searching the Web
Let’s be honest, Google Instant is a wonderful innovation for anyone who likes conducting research online. There is effectively no delay in search time, and your search results will get refined with every single touch of your keyboard. In essence, Google Instant lets you the searcher decide when your results are sufficiently on-task to justify following the revealed links.
What Google Instant Will Do To …

We recently had the good fortune of welcoming Mike Coughlin of WhiteHat SEO to one of our team meetings.  Mike did a wonderful job of laying out the three main elements of any SEO (Search Engine Optimization) campaign.
1. Research Keywords
At the beginning you research keywords.  A good keyword needs to accurately describe your business.  It also needs to receive search traffic and if you’re going to invest effort in “claiming” a keyword, you need to know that it is possible to displace those websites that appear on the first page of web results.

You can start with just a …

Depending on who you ask, some people will tell you that metadata keywords are essential to a website, and no design is complete without proper use.  Other web developers make it sound like metadata is an outdated concept, and that using metadata is a waste of time.

But what is metadata, and why is the debate over its use so contentious?

According to the Oxford English Dictionary, metadata is a set of data that describes and gives information about other data.

That’s a very powerful and broad definition, but because it’s so encompassing, it’s not very helpful when trying to wrap …