When writing for a business, there is a temptation to turn writing into a solo affair. Why take time from several people when one is clearly an expert with all the knowledge you might ever need to include?

Unfortunately, it is also an approach that invites problems, from missed deadlines to reams of techno-babble, or worse still, it’s converse: a treatise so bland and accessible it seems to lack any genuine insight.

Injecting a second actor into the writing process speeds content generation, creates a more dynamic voice, and ensures the resulting text has both depth and breadth.

We have started using …

Including team biography pages on your website is a wonderful way to put a human face on your company and to provide potential clients, colleagues, and vendors with additional insight into who you are and how you roll.

However, a good bio page requires some degree of individual content gathered from every team member who is featured.  And while web designers can do a lot of things, we can’t just invent content (especially personalized content) out of thin air.

How then, should you go about gathering the information you need for team bio pages?

1. Know Your Roster

When you get started, make sure …

Small business owners share the same problem when it comes to content: they are too busy to write it themselves but they are the only ones who know enough about the company and its products or services. They’re even too busy to work with a professional writer and allocate a few hours a week until their input/help is no longer needed.

So what are these business owners to do?

First, do hire a professional writer. I have been part of way too many projects where business owners want to save money and decide to write the content themselves… only to delay the …