Unless you’re selling products online, it can be hard to track how your website is doing. If the goal of your website is to bring in business, how do you track if it’s doing the job? As a web developer I ask that question a lot and to my surprise most people say their website is not doing much. When I hear this, I dig in more and it turns our there are no tracking mechanisms in place! So before you jump to the conclusion that your site is not pulling …

Over the past couple of decades, Internet users have learned that not all websites are created equal. There are a few things that the web savvy browser will look for without even realizing it. If you do not provide the answer, your visitors will come to their own conclusions.

Who wrote this page?

Remember that not everyone will find your website by typing it’s URL directly into their web browser. Most new visitors will follow links from search engines or other sites. One of the first things they’ll want to learn upon arriving is whom they are …
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You did your homework of understanding your audience when planning your site. You looked at the demographics and at the needs of each audience that might end up browsing your pages: existing clients, prospects, partners, and internal staff. You organized your content to match those needs and came up with a suitable navigation menu. You even paid attention to their screen resolutions and most used browser versions. Is that it?

How about finding out your audience’s online behavior? What sites are these users browsing when they are NOT on your site?

Why would you want to know? Knowing where these visitors “hang out” online …

You launched your site, got some traffic, and maybe even some business. But is your site all that it can be? There are several good analytics solutions (like Google Analytics) that give you all of the information you may ever want about who is visiting your website, what other sites those visitors are coming from, which pages are browsed the most, and even which pages visitors leave from.

You basically get the “what”, but you don’t get the “why”.

• Why do visitors leave the site without clicking on any of the navigation links?
• Why do visitors add items to their carts but don’t …
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