When writing for a business, there is a temptation to turn writing into a solo affair. Why take time from several people when one is clearly an expert with all the knowledge you might ever need to include?

Unfortunately, it is also an approach that invites problems, from missed deadlines to reams of techno-babble, or worse still, it’s converse: a treatise so bland and accessible it seems to lack any genuine insight.

Injecting a second actor into the writing process speeds content generation, creates a more dynamic voice, and ensures the resulting text has both depth and breadth.

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Let’s face it.  Times are tough, and even though you may want the services of a professional photographer or copywriter, you may not have the budget to commission one.

So, where can you turn if you need to cheaply, legally, and ethically obtain images, videos, and other content for your website?

One answer is the Creative Commons

The Creative Commons was founded in 2001 by Lawrence Lessig in an effort to make information more accessible while preserving the rights of the creator.

To do this the Creative Commons has developed a number of standard licenses with some rights reserved.

Material produced under …

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This is a very interesting question, and one that is not as easy to answer as it might first seem.   What looks like a single question is in reality four.
1)     Is it possible to copy text from another website onto my own site?
2)     Is it legal for me to use text from another website on my own site?
3)     Is it ethical for me to use text from another website on my own site?
4)     Is it effective to copy text from another site onto my own site?
Is it possible to copy text from another site onto my own site?

The first question …