Facebook suggests that new company pages start with a minimum of 5 Milestones.  Whether real or fictitious, these milestones should reflect the company brand.

So what goes into a milestone?

• Every good milestone needs a descriptive name
• A date (to determine where it appears on your timeline)
• A high quality image (840 px x 400 px)
• A one-paragraph description
• and (if it serves your brand) a location

These milestones will appear as major landmarks on your Facebook timeline, cutting across both sides of the screen.

‘LIKE’ if you support our troops! ‘LIKE’ if you believe in God! ‘LIKE’ to help the underprivileged!

How many times have you clicked a Facebook ‘LIKE’ on a picture of kittens, or something like that, that popped up on your Facebook page?

And what could be wrong with supporting our troops, liking kittens or helping the poor? Well, before you click ‘LIKE’ on your Facebook page again, here are a couple of things you should know.

First off, Facebook fan pages can be changed or renamed. You can also pass ownership of your page to another. Unfortunately that opens up a …

Today you should take a moment to view your profile the way a stranger would.  With the announcement of Facebook’s new Graph Search, user privacy settings are getting renewed attention.  Any public information on your profile is now a possible introduction to your personal brand.

Thankfully, Facebook has given us an easy way to see which information that is.  Go to the privacy settings menu (shown), open “Who can see my stuff?” and select the box labeled “What do other people see on my timeline?” Hide or remove any likes, …

Just one year ago Facebook was still using Business Pages. Now Timelines are the law of the land. If you’re still figuring out your Facebook plan, these 11 tips can get you started on the right foot.
1. Post Regularly
Post at least once a week; more if you are able. Facebook does not share every post with everyone who likes your page. Instead it measures how frequently they interact with you through Facebook and uses that to determine how many of your posts to share.

The less you post, the fewer chances people have to indicate their interest …

Are you doing enough to track your online improvement?
Year-over-year comparisons are one of the more common ways to track business success, but not all online analytic suites are designed to support this approach.
Website (or Blog) Performance – Google Analytics

Google Analytics is great for looking at data year over year. So long as you’re only interested in data from after you installed Google Analytics, you look at traffic statistics over any period of time and compare them against any other period.

This even allows comparison of one website iteration against the next so long as …

Over the past month we’ve been helping one of our clients launch their Facebook presence. This has given me time to reflect on you can develop a personal and respectful relationship even when you are acting as a company or organization.
Narrative Voice
Facebook is filled with people who want to connect with people, companies, and causes they care about. However, many are slipping in during the odd moment of freedom at work and don’t have time to waste.

It’s therefore a good idea to aim for something short, clever, and conversational. It’s fine to acknowledge your personal agency as …

2010 Predictions in Review
A year ago I made several predictions about how the online world of 2010 would shape up. As the year comes to a close I thought it would be a good idea to see how close I came to the mark.
1. Smart Phone Bandwidth will become more expensive
True! -  In January, both AT&T and Verison redesigned their mobile pricing plans in a way that increased the cost of unlimited data, and in June AT&T did away with unlimited data plans altogether.
2. HTML 5.0 will become the de facto language for cutting edge …

Every so often I hear something on KQED Radio that speaks for itself.

Listen to Michael Krasny, Kara Swisher, Laura Sydell, and Marc Rotenberg discussing the recent Wall Street Journal article that revealed how frequently Facebook fails to live up to its own privacy policies.

What is Social Media?
Social Media is a vehicle to share information with a broad audience twenty-four hours a day, seven days a week. In addition to being any form of online publication or presence that allows users to engage in multi-directional conversations, it is a way to build relationships with the public. Online tools allow businesses to keep in touch with customers and easily update them on what’s new, whether it is products, services, events, an interesting insight or a new hire to the team. Basically, Social Media is the “wave of the now.”
What to know about Social Media
Social Media …

Well, we finally made it to Facebook. Just like any other small business, we struggled with the decision of whether or not to have a presence in Facebook. It’s free to start; it’s simple to use… but the reality is that it’s an investment of internal resources, mostly time. But given the staggering statistics of how much Facebook is used, we decided to give it a shot. Here’s how we did it.
1. We decided on content
We took this as an opportunity to have a balance of work-related posts and fun/personal ones with the goal of showing the world who we …