Apr 20, 2010 by Aaron Rubman
E-mail service providers are companies like Constant Contact and Vertical Response that track and manage legitimate bulk e-mailing.
So what do e-mail service providers have to offer?
Improved Deliverability
The best e-mail service providers maintain their own anti-spam protections so that they can pass the high quality e-mail reputation along to their customers. Because emails made through an ESP call upon its email reputation (and not your own), by using an ESP you will be able to move mass mailings past most ISP level spam filters even when you are using a brand new account.
Moreover, …
Apr 8, 2010 by Aaron Rubman
Even in an online world increasingly influenced by social networking sites e-mail continues to play an integral part in marketing and promotion.
Like social networks, e-mail allows you to speak simultaneously and directly to clients, vendors, fans, or any other interested online parties, and unlike most social network presences, you get to define the avenue for direct feedback.
As with any marketing you want to generate interest in your company, strengthen your brand identity, and increase sales. In addition, e-mail communications, especially bulk e-mail communications are frequently viewed as invasive, so it is important that recipients want you to stay in touch …
Aug 20, 2009 by Aaron Rubman
This week I conclude my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies. If you enjoyed this series, or found it useful, please comment on this post.
Origins of the term SPAM
Anyone telling you that SPAM is an acronym (at least in regards to its online usage) is pulling your leg. It comes from Monty Python’s SPAM skit, where SPAM manages …
Aug 13, 2009 by Aaron Rubman
This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.
A Quick Recap
Last week we discussed the importance of letting members of your mailing list chose to opt out, and also to periodically ask them to opt back in so that your least engaged readers will weed themselves out before they’re tempted to hit the dreaded SPAM button.
What E-Mail Monitoring …
Aug 6, 2009 by Aaron Rubman
This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.
Giving Your Mailing List What They Want
The CAN-SPAM act legally defined SPAM as unsolicited bulk e-mail. However, the truth is that solicitation has very little to do with whether or not someone hits the dreaded SPAM button when viewing an e-mail. The real measure that most people will …
Jul 30, 2009 by Aaron Rubman
This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.
Beyond Compliance and Authentication
CAN-SPAM compliance defines the bare minimum standards you must observe to keep from being legally culpable. Authentication guarantees that nobody else’s actions will impact the deliverability of your e-mail. However, it is entirely possible that your own actions could impact your e-mail deliverability, even if you never …
Jul 23, 2009 by Aaron Rubman
This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.
In the Beginning
When the internet began, it was dominated by academic and government agencies. Such agencies had little reason to hide their own identities or mimic the identities of others. As a result, a system was built that made it easy to apply domain names (like @stanford.edu or @whitehouse.gov) as …
Jul 16, 2009 by Aaron Rubman
Earlier this week I had the good fortune to attend a highly informative panel hosted by Lyris Inc and moderated by Dianna Dilworth of DMNews. The speakers were Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and Lyris’s own David Fowler.
It would be impossible to summarize the whole of their webinar in a single blog entry, so for the next several weeks I will use my Thursday blog posts to hit the highlights.
Legal Standards for E-Mail
In 2003 the George …
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