This is the first part of a 3-part blog series focusing on producing dynamite video footage for your website while getting the most bang for your buck.

The tips I provide below are based on a conventional corporate-video formula intended to yield about 5 minutes of final, edited video footage. They are just guidelines and as such, you can tweak them to fit your situation.

Pre-Production

Secure 5 Interviewees
3 happy customers and 2 expert employees. Getting customers is often challenging …

You catch more flies with honey. Make sure readers stick to your web site!

We’ve talked about how to keep readers on your site longer. Now let’s look at how to get them to come back often.

Offer Your Expertise

You are an expert at what you do. Make your web site a resource of the useful, the informative or the entertaining: Reader will remember you. They’ll bookmark you. They’ll come back to your site—and to your business—and they’ll mention both to others.

Let’s say you’re promoting your restaurant. Post the menu and some ambience-expressive photos and you’ve …

You have heard of blogs and think they are not for you. Maybe your business doesn’t really suit the type of back and forth communication a blog thrives on, or maybe you simply don’t have enough time to write articles several times a week. Or, maybe you don’t like to write at all.

Don’t dismiss a blog just yet!

A blog site may be just what you need. A blog is really just a website. It just has the added functionality that allows visitors to comment on what you have to say or post. In addition to these posts people comment on, …

Let’s face it.  Times are tough, and even though you may want the services of a professional photographer or copywriter, you may not have the budget to commission one.

So, where can you turn if you need to cheaply, legally, and ethically obtain images, videos, and other content for your website?

One answer is the Creative Commons

The Creative Commons was founded in 2001 by Lawrence Lessig in an effort to make information more accessible while preserving the rights of the creator.

To do this the Creative Commons has developed a number of standard licenses with some rights reserved.

Material produced under …

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At MB/I, a lot of our competition is not the other web development firms you would expect. We actually compete a lot with the friends and family members who know a little code and with the template-based solutions out there. This is because of cost. Small business owners look for less expensive options. The problem is that they typically don’t look at the big picture.

In our experience, the alternative “solutions” we end up hearing about are very problematic. They take months to complete and launch the site. And I’m not exaggerating. There are currently 2-3 businesses (no to mention all …