How to evaluate your website?
Jan 25, 2009 by Marissa Berger
You launched your site, got some traffic, and maybe even some business. But is your site all that it can be? There are several good analytics solutions (like Google Analytics) that give you all of the information you may ever want about who is visiting your website, what other sites those visitors are coming from, which pages are browsed the most, and even which pages visitors leave from.
You basically get the “what”, but you don’t get the “why”.
- Why do visitors leave the site without clicking on any of the navigation links?
- Why do visitors add items to their carts but don’t …


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