On Wednesday, March 31, I will be leading a 40-minute webinar on blogging.

Take a Tour of WordPress

For those of you who have not taken the leap into the world of blogging, we will spend the first 20-minutes touring the back-end of the world’s most popular blogging solution.  As part of this process you will see what goes into editing, scheduling, and publishing a blog entry as we ready the actual April 1 post for MB/I.

Get Some Tips on Content Creation

Scared of the time & brain-power commitment a successful blog requires? For the second half of the call, I will highlight …

When you write a blog entry it’s like you’re writing newspaper columns for the ‘net.   To be effective new entries must be a regular feature of your online presence.  Blogs are also more effective when they are driven by the personality and explicitly stated opinions of the author(s).

When starting or reinventing your blog, you should take a moment to think about what sort of voice you would like to write in.

Wikipedia identifies five distinct types of columns.

• advice columns
• critic reviews
• editorial opinions
• gossip
• humor

None of the column types should act as a straightjacket, but each is worth examining for inspiration and organizational themes.

Advice Columns

Advice …