Clients are often torn on whether to have a simple e-mail address or a contact form on their websites. On the one hand, users don’t like filling our forms and would find the e-mail link more user friendly. On the other hand, it’s nice to collect a minimal amount of information from each user for tracking and marketing purposes. It’s a fine line… how do you decide?

From the user’s perspective. You should consider having a form if:

• Your company has a well-functioning communications process to handle website leads. If by filling out a form, the user can get in touch with …
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The need for a professional writer becomes apparent when we start considering search engine optimization. After all, having a website no one finds does no good at all.

Writing for the web is different than writing for print. We need to make sure the content on all pages is consistent, speaks of benefits and not features, is readable (per web standards), and has a specific call to action. This is just for the human reader. Now we need to tweak this content for the search engines, mainly Google since it is used in approximately 70% of all web searches.

Here are a …

So, you have decided to invest on a content management system for your site. Which one should you use? Here are 10 key features a good CMS should have.

A) Supports custom design
When considering a content management system, make sure that you are not forced into using a particular design template. There are several inexpensive CMS solutions. The catch is that you have to choose one of their design templates and look like everyone else. Your website should have its own unique look. You want a system that can be implemented on any design.

B) No knowledge of code required
Make …

I talked about what a content management system (CMS) is in an earlier post. I’d like to follow that with some key reasons why you should implement one on your site.

The obvious answer is so you can update and maintain your website without the need of a technical expert. The less obvious reason is that it actually helps you increase the revenue-generating power of your website.

A visitor to your website needs to feel comfortable completing a transaction on your website. That transaction can be an actual sale or a simple phone call. Below are some key motivating factors visitors consider before …

As business changes, so must your web content. After all, your site exists to communicate to your clients. They need to know whenever you offer a new product, service or sale; when your calendar changes; or when you post a new edition of your newsletter.

One way of making the necessary updates to your website is by sending the changes to your web developer. If your site’s content needs to change quickly and often, this may proof to be an inefficient and costly process.

A better way is to use a Content Management System or CMS. A simple definition is: A tool designed …