One of our clients recently approached us with an interesting problem. The email edition of their newsletter was too long. Readers who were interested in the side stories were giving up rather than reading or even scrolling past the lead story and subscribers who were interested in old articles would have to search issue by issue.

What the client needed was a website which would index and continue stories that began in their newsletter.

Enter WordPress.

WordPress.com is one of most popular blogging sites in the United States, and with some custom programming, it’s open source counterpart becomes …

E-mail service providers are companies like Constant Contact and Vertical Response that track and manage legitimate bulk e-mailing.

So what do e-mail service providers have to offer?
Improved Deliverability
The best e-mail service providers maintain their own anti-spam protections so that they can pass the high quality e-mail reputation along to their customers.   Because emails made through an ESP call upon its email reputation (and not your own), by using an ESP you will be able to move mass mailings past most ISP level spam filters even when you are using a brand new account.

Moreover, …

First, let me tell you that I, as a writer, help businesses with their e-mail marketing.

Now, let me tell you how I, as a business owner, handle my e-mail marketing:  I turn to The Blue Penguin and to Constant Contact. The former helps me figure out what to say, and the latter helps me deliver the message.
Blue Penguin helps me focus on the message
I found Blue Penguin Development serendipitously (Internet surfing pays off!) and immediately subscribed to Michael Katz’s bi-monthly “E-Newsletter On E-Newsletters.” Sign up for this newsletter if you want success with your newsletter. No issue disappoints.

Michael …

Even in an online world increasingly influenced by social networking sites e-mail continues to play an integral part in marketing and promotion.

Like social networks, e-mail allows you to speak simultaneously and directly to clients, vendors, fans, or any other interested online parties, and unlike most social network presences, you get to define the avenue for direct feedback.

As with any marketing you want to generate interest in your company, strengthen your brand identity, and increase sales.  In addition, e-mail communications, especially bulk e-mail communications are frequently viewed as invasive, so it is important that recipients want you to stay in touch …

Even though there are many other vendors who offer similar services, Constant Contact has become the preferred one for blasting out emails and online newsletters (ezines). At MB/I, we use Constant Contact for our own blasts and for those of our clients.

It is easy to use, inexpensive, and it provides all the marketing information we need to know. Business owners can choose a template and have a message up and running in no time. Or, they can hire firms like ours to design a template that matches their own sites and marketing materials and to prepare each subsequent issue.

The …