Using Your CMS-Based Website as a Sales Tool

Sep 1, 2011 by Marissa Berger

sellIt is widely understood that a content management system allows you to both edit the current content of your site and add new content using the provided templates. One advantage of a CMS that’s not that widely known is personalization. Instead of sending everyone to your homepage and hoping that they connect the dots properly, you can create custom “mini-sites” for each prospect, using hand-picked samples to show how you meet their particular needs.  Using a CMS in this way evolves your website from an informational brochure to a …

Demystifying CMS Software

May 10, 2011 by Zac Matthews

What is CMS software in the first place?
CMS stands for Content Management System, and for the purposes of this article we will be discussing website content management systems. Web CMS software allows you to easily and efficiently manage a website and all of the associated text, images, and other files without having the technical knowledge of web programming. That being said, as a person who does possess the technical skills of a web developer, I wouldn’t even consider foregoing the great benefits of a CMS for the nostalgic joys of manually managing a website and its content. …

Preparing Content for a CMS-Driven Website

Apr 26, 2011 by Marissa Berger

Nowadays most business websites have a Content Management System driving them so their owners can make edits without having to go back to the original web developer. They have become sort of the norm and most business owners request such functionality when purchasing a new site.

If you hire the right web developer, the process of building such a site will be smooth with your having to make some key decisions along the way. However, regardless of how great your web developer is, he will eventually require content from you.

In the past—with static websites—content could be provided in simple Word documents… …

Acronyms to Rule the Web (Part 1)

Sep 23, 2010 by Aaron Rubman

Earlier this week I discovered that one of my best friends from college, who is now a professor in his own right, had never seen the abbreviation RT for retweet.  It was a somewhat sobering realization that even though we grew up with personal computers and Internet access, social media ken is not inherent to my generation. Finding out that a good friend, who is one of my more learned contemporaries, was operating without the base vocabulary for today’s online world inspired me to put together a quick primer of acronyms to rule the web.
Five Definitions to Start With
RT - …

Why Do I Want an Online Content Management System?

Feb 23, 2010 by Aaron Rubman

Online Content Management Systems allow you to consolidate the entire back-end of a website into a single secure yet easy to access location.

Traditionally any time you wanted to make an alteration to a website you needed to contact your Webmaster, who would in turn render your changes into code and and then use specialized programs to upload this code onto the servers which shared your information with the rest of the world.

No matter how responsive or dedicated your webmaster, the need to work through an additional person would build in a lag - one which would only be exacerbated by …

Old to New: My Changing Web Site

Nov 10, 2009 by Lindsay Gower

As I mentioned last time, I’m updating my web site. And, as I mentioned last time, it’s slow going.

For those of us with existing web sites, it can be tough to find time to update it. It’s there; it exists. With other demands on our time and energy, we put effort into things that are urgent. That’s perhaps not a wise …

Beautiful, Findable and Agile!

Aug 18, 2009 by Scott Stiefvater

Flash, well known for its elegant moving images and animations, is the application of choice for creating beautiful websites. But many web developers have scrapped the idea of using Flash for business websites because text that is created in Flash is not always easy to recognize by search engines like Google. Search engine optimization has been, and continues to be, a priority for many businesses. So many web developers have gotten into the habit of settling for two alternatives: the less elegant look of a completely HTML site or a hybrid in which only some of the site elements, …

3 Questions New Visitors Ask Themselves

Jun 18, 2009 by Aaron Rubman

Over the past couple of decades, Internet users have learned that not all websites are created equal. There are a few things that the web savvy browser will look for without even realizing it. If you do not provide the answer, your visitors will come to their own conclusions.

Who wrote this page?

    Remember that not everyone will find your website by typing it’s URL directly into their web browser. Most new visitors will follow links from search engines or other sites. One of the first things they’ll want to learn upon arriving is whom they are …

Does your site show your expertise?

Feb 17, 2009 by Marissa Berger

Most people understand the saying “You Never Get A Second Chance To Make A First Impression”. However, it’s not applied to websites so much… and it should. Users get more and more sophisticated with time and have certain expectations of your website. You might be an expert at what you do, but are you communicating that on your site? Better yet, are you showing without telling?

That is the key. You want to show your expertise without having to tell users how great you are. This is done through a combination of engaging design, up-to-date good content, and good programming to …

How to evaluate a content management system?

Jan 29, 2009 by Marissa Berger

So, you have decided to invest on a content management system for your site. Which one should you use? Here are 10 key features a good CMS should have.

A) Supports custom design
When considering a content management system, make sure that you are not forced into using a particular design template. There are several inexpensive CMS solutions. The catch is that you have to choose one of their design templates and look like everyone else. Your website should have its own unique look. You want a system that can be implemented on any design.

B) No knowledge of code required
Make …

Welcome to The Gold Mine

The Gold Mine is a blog developed by MB/I to assist site owners with the process of developing and maintaining a website. MB/I is a full-service web development company building websites since 2000.

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