Online Content Management Systems allow you to consolidate the entire back-end of a website into a single secure yet easy to access location.

Traditionally any time you wanted to make an alteration to a website you needed to contact your Webmaster, who would in turn render your changes into code and and then use specialized programs to upload this code onto the servers which shared your information with the rest of the world.

No matter how responsive or dedicated your webmaster, the need to work through an additional person would build in a lag - one which would only be exacerbated by …

As I mentioned last time, I’m updating my web site. And, as I mentioned last time, it’s slow going.

For those of us with existing web sites, it can be tough to find time to update it. It’s there; it exists. With other demands on our time and energy, we put effort into things that are urgent. That’s perhaps not a wise …

Flash, well known for its elegant moving images and animations, is the application of choice for creating beautiful websites. But many web developers have scrapped the idea of using Flash for business websites because text that is created in Flash is not always easy to recognize by search engines like Google. Search engine optimization has been, and continues to be, a priority for many businesses. So many web developers have gotten into the habit of settling for two alternatives: the less elegant look of a completely HTML site or a hybrid in which only some of the site elements, …

Over the past couple of decades, Internet users have learned that not all websites are created equal. There are a few things that the web savvy browser will look for without even realizing it. If you do not provide the answer, your visitors will come to their own conclusions.

Who wrote this page?

Remember that not everyone will find your website by typing it’s URL directly into their web browser. Most new visitors will follow links from search engines or other sites. One of the first things they’ll want to learn upon arriving is whom they are …
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Most people understand the saying “You Never Get A Second Chance To Make A First Impression”. However, it’s not applied to websites so much… and it should. Users get more and more sophisticated with time and have certain expectations of your website. You might be an expert at what you do, but are you communicating that on your site? Better yet, are you showing without telling?

That is the key. You want to show your expertise without having to tell users how great you are. This is done through a combination of engaging design, up-to-date good content, and good programming to …

So, you have decided to invest on a content management system for your site. Which one should you use? Here are 10 key features a good CMS should have.

A) Supports custom design
When considering a content management system, make sure that you are not forced into using a particular design template. There are several inexpensive CMS solutions. The catch is that you have to choose one of their design templates and look like everyone else. Your website should have its own unique look. You want a system that can be implemented on any design.

B) No knowledge of code required
Make …

I talked about what a content management system (CMS) is in an earlier post. I’d like to follow that with some key reasons why you should implement one on your site.

The obvious answer is so you can update and maintain your website without the need of a technical expert. The less obvious reason is that it actually helps you increase the revenue-generating power of your website.

A visitor to your website needs to feel comfortable completing a transaction on your website. That transaction can be an actual sale or a simple phone call. Below are some key motivating factors visitors consider before …

As business changes, so must your web content. After all, your site exists to communicate to your clients. They need to know whenever you offer a new product, service or sale; when your calendar changes; or when you post a new edition of your newsletter.

One way of making the necessary updates to your website is by sending the changes to your web developer. If your site’s content needs to change quickly and often, this may proof to be an inefficient and costly process.

A better way is to use a Content Management System or CMS. A simple definition is: A tool designed …