Apr 20, 2010 by Aaron Rubman
E-mail service providers are companies like Constant Contact and Vertical Response that track and manage legitimate bulk e-mailing.
So what do e-mail service providers have to offer?
Improved Deliverability
The best e-mail service providers maintain their own anti-spam protections so that they can pass the high quality e-mail reputation along to their customers. Because emails made through an ESP call upon its email reputation (and not your own), by using an ESP you will be able to move mass mailings past most ISP level spam filters even when you are using a brand new account.
Moreover, …
Jul 30, 2009 by Aaron Rubman
This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.
Beyond Compliance and Authentication
CAN-SPAM compliance defines the bare minimum standards you must observe to keep from being legally culpable. Authentication guarantees that nobody else’s actions will impact the deliverability of your e-mail. However, it is entirely possible that your own actions could impact your e-mail deliverability, even if you never …
Jul 16, 2009 by Aaron Rubman
Earlier this week I had the good fortune to attend a highly informative panel hosted by Lyris Inc and moderated by Dianna Dilworth of DMNews. The speakers were Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and Lyris’s own David Fowler.
It would be impossible to summarize the whole of their webinar in a single blog entry, so for the next several weeks I will use my Thursday blog posts to hit the highlights.
Legal Standards for E-Mail
In 2003 the George …
Recent Comments