Mar 16, 2009 by Marissa Berger
As business owners, we all know we need to keep marketing during these tough times. The key is to focus our marketing efforts to yield more results without increasing total dollars spent. One of these marketing efforts should be your website. In my experience developing websites for over 13 years, most businesses do not use the internet to its fullest potential.
It’s easy to decide to invest on your website. It’s more difficult to determine exactly what to do and how much to spend.
First, you need to answer the question: do you have a traffic or a conversion issue to solve?
A …
Mar 13, 2009 by Aaron Rubman
So you’ve been told that one of the ways to encourage visitors to visit your site is to post comments on other people’s blogs, but you’re not sure how to go about it.
Here are some tips to make sure that you’re neither too timid nor too aggressive.
Start by Introducing Yourself
The main point is to establish who you are and why your opinions are valuable. One or two sentences should be sufficient. After that, people are going to want to see what you actually have to say.
Respond to What Has Been Written
If …
Mar 5, 2009 by Marissa Berger
The first thing that needs to be done is research. You should use Google or WordTracker to find out which key phrases people are searching for that relate to your business. Make a list of those and write about them. Since blog postings are short (200-400 words), you can write several postings for a single topic.
So you have your list… but how do you get inspired? Per these key phrases, think of:
Frequently asked questions. What you already answer time and time again is perfect material.
Client meetings. A lot of interesting material comes from client meetings. Since each client is different, …
Mar 4, 2009 by Marissa Berger
It sounds like the small business world is starting to realize there’s a new decision to be made: to blog or not to blog. On the one hand, we hear about young bloggers making money writing about their passion; on the other hand, we hear about people blogging for months and not getting a single comment… other than spam.
So, should you or shouldn’t you? It depends.
Yes, a blog can create wonderful traffic for your website and can help you sell your products/services. The blogosphere has become indeed very powerful. But you have to do it right and it takes time: …
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