Jun 22, 2010 by Aaron Rubman
Optimization
n. The procedure or procedures used to make a system or design as effective or functional as possible, especially the mathematical techniques involved.
optimization. Dictionary.com. The American Heritage® Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company, 2004. http://dictionary.reference.com/browse/optimization (accessed: June 21, 2010).
The first time you tackle Search Engine Optimization (SEO), it is easy to forget that optimization is a process. However, if you really want to increase the number of qualified leads who will find your company through the search engines you will need to do more than buy a few AdWords, place keywords in strategic locations, create …
Apr 19, 2010 by Aaron Rubman
This week’s vein of online ore can be found at http://bit.ly
Bit.ly will take any web address and shorten it to exactly 20 characters. This is especially useful when you are making a short form post like a Twitter entry or a Facebook status update, were the total length of your post is limited. However, it is also handy whenever you encounter a site with a URL more than a line long.
In addition, bit.ly tracks statistics, letting you know how many people followed your links, and whether …
Mar 10, 2009 by Marissa Berger
Unfortunately it’s very common to hear from a website owner that his website is not bringing in business only to find out that the site’s traffic and performance is not even being tracked.
How do you know how your website is doing if you don’t put the right tracking mechanisms in place?
Many people know about tracking traffic by using Google Analytics. It is a free service and easy to install. Google analytics does tell you a lot about your visitors, traffic sources, and content… but there’s more than you can do.
For example, have a unique email address on your website that …
Jan 25, 2009 by Marissa Berger
You launched your site, got some traffic, and maybe even some business. But is your site all that it can be? There are several good analytics solutions (like Google Analytics) that give you all of the information you may ever want about who is visiting your website, what other sites those visitors are coming from, which pages are browsed the most, and even which pages visitors leave from.
You basically get the “what”, but you don’t get the “why”.
- Why do visitors leave the site without clicking on any of the navigation links?
- Why do visitors add items to their carts but don’t …
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