Websites are tools, and the tools that endure are the tools that serve a purpose.  Shovels are good at making holes, cars are good at moving people from one place to another.  If you want people to use your website, it must serve a purpose.  However, it is not sufficient for the site to serve a purpose for you, it must serve a purpose for whomever you want to use it.

What Purpose Should Your Website Serve?
And Whom Does it Serve?

There are any number of purposes a website might serve, but let’s take a look at some of the more common …