Mar 5, 2010 by Aaron Rubman
Blog
Web Log. A blog is a website maintained by an individual or group that is characterized by a persistent record of old content and the regular addition of new content. A typical blog will present these entries in reverse chronological order.
Blogroll
A list of recommended blogs that is typically displayed in a persistent sidebar
Blogosphere
The whole of the blogging world, including all blogs and those who write them
Embedding
Placing a pre-written piece of code into your blog or website so that you can display a video, widget, banner, or content block created by someone else. …
Mar 3, 2010 by Lindsay Gower
Every group, every profession, even every family has its own special words: Lingo. When you prepare marketing materials—email, print brochures and newsletters, web content—be sure you’re communicating in a language that the uninitiated will understand.
What do I mean by uninitiated? When I was becoming a fan of baseball, I was flummoxed by lingo such as Texas-league single, dinger, blooper, the other way, southpaw, and frozen rope. The more I learned about the game (initiated into its finer points by my college pal Jack, baseball’s biggest fan), the more fluent I became in baseball-ese.
Your business uses particular terms: You know the …
Feb 26, 2010 by Scott Stiefvater
This is the first part of a 3-part blog series focusing on producing dynamite video footage for your website while getting the most bang for your buck.
The tips I provide below are based on a conventional corporate-video formula intended to yield about 5 minutes of final, edited video footage. They are just guidelines and as such, you can tweak them to fit your situation.
Pre-Production
Secure 5 Interviewees
3 happy customers and 2 expert employees. Getting customers is often challenging …
Feb 23, 2010 by Aaron Rubman
Online Content Management Systems allow you to consolidate the entire back-end of a website into a single secure yet easy to access location.
Traditionally any time you wanted to make an alteration to a website you needed to contact your Webmaster, who would in turn render your changes into code and and then use specialized programs to upload this code onto the servers which shared your information with the rest of the world.
No matter how responsive or dedicated your webmaster, the need to work through an additional person would build in a lag - one which would only be exacerbated by …
Feb 17, 2010 by Lindsay Gower
Last week, I introduced a business man – let’s call him Pierre – and the two reasons he gave me for not having a web site:
Web sites cost too much.
He gets his business by word of mouth.
I responded to his mistake #1 last week. Here are my thoughts about Reason #2.
OK: Pierre gets business from word-of-mouth advertising. So he has a Marketing Plan and it’s called Referrals. Great! Referrals are fantastic, and are the …
Feb 16, 2010 by Aaron Rubman
What is it about an online article that makes people forward it on to their acquaintances? Is it a feel good story? Practical advice? The unexpected?
According to a recently concluded study of the New York Times all three play a factor, but the most important element is whether or not a story can evoke a feeling of awe.
There is no science to evoking awe, but there are some patterns that you can look for.
- Does your writing evoke a feeling of vastness, that there is something greater than you and your reader?
- Does your article tell the reader …
Jan 21, 2010 by Aaron Rubman
Jan 20, 2010 by Lindsay Gower
Time to freshen up your web site? I’ve just finished updating mine! I’m delighted with the new and improved Blue Ribbon Writing.Com but-whew!-getting it done was a challenge. Oh, MB/I did a sterling job on the design and production. My challenge was with the content. And I was the writer.
I write Web site content professionally but preparing my own was an eye-opening experience. Now that I’ve been my own customer, I offer you three pieces of advice as you work on your site:
Know Thyself. If you are planning to write your site content yourself, please sit in front of …
Nov 24, 2009 by gstubblefield
Across the country we see shopping centers struggling to keep their storefronts filled with tenants that their individual communities support. Community Marketing Group works with individual shopping centers and commercial real estate owners in order to create mapped resources for towns and cities.
Each map is indexed by a sophisticated database that allows Google to crawl each business and the information they provide. We provide customizations to these maps including user accounts allowing each business to update their information, add events or promotions, and adding multiple links such as websites, reviews, or blogs.
Our maps are designed for both the user and …
Nov 10, 2009 by Lindsay Gower
As I mentioned last time, I’m updating my web site. And, as I mentioned last time, it’s slow going.
For those of us with existing web sites, it can be tough to find time to update it. It’s there; it exists. With other demands on our time and energy, we put effort into things that are urgent. That’s perhaps not a wise …
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