Nov 12, 2012 by Aaron Rubman
Neither Twitter nor LinkedIn track link traffic.
Twitter offers a snapshot outlining how many tweets you’ve posted, how many followers you have, and how many accounts you follow.
LinkedIn shows you the size of your network (at various steps remove); and in the case of groups, it will offer demographic and growth information.
However, if you want to know which links actually interest your readers, or how your link-performance has changed over time, you’ll need a different tool.
Bitly and Ow.ly
Bitly and Ow.ly are a pair of link-shortening services (like tinyurl.com) – but unlike tinyurl, they also track all traffic through …
Sep 13, 2012 by Aaron Rubman
Coordinating on a budget can be a real challenge, especially when you consider all the other projects on which you could be spending your time. These free online tools can help optimize the meeting and scheduling process.
Doodle – Fast Free Scheduling
doodle.com
Tired of calling back-and-forth, struggling to find a time when everyone is available? With Doodle you can make an online poll of possible times - then send a link to the interested parties. No calls necessary.
As each person checks off their availability, Doodle will automatically highlight the time slot(s) with greatest …
May 8, 2012 by Brett Martinez
You might say we now live in a “Google Economy.” Business is driven by search engines – yet many businesses still don’t understand how to value their search marketing.
Ever wonder what an “organic” (unpaid) search engine click might really be worth to you? For that matter, ever wonder how many clicks you might gain by moving from the #5 spot to the #1 spot on a Google search engine result page (SERP)?
Where Our Numbers Come From
In 2006 AOL released more than 30 million search queries originating from more than 600,000 AOL search users. Because AOL didn’t scrub …
Apr 20, 2012 by Marissa Berger
You have identified the need to build a new website for your company. The site you have now no longer reflects your business offerings. Maybe your company re-branded and the site never got updated. Maybe the content is current but the competition is outdoing you in functionality. Maybe you got tired of not being able to update the site yourself and waiting for days and even weeks for your web developer to make the updates. Maybe it’s just simply time.
Whatever the reasons are, you have some key decisions to make:
Apr 16, 2012 by Aaron Rubman
Is your website a 12-lane highway, or an abandoned country road?
If you don’t know what your web traffic is like, it’s time to find out. There are a number of web traffic analysis suites out there, but our expertise is with Google Analytics.
Visitor Flow: Your regular traffic update
Google Analytics is full of useful charts and data, but if you want a visual overview that will show you how people actually move through your site, …
Jan 18, 2012 by Aaron Rubman
January is a time of new beginnings, and since mb/i is all about quality, business-centered websites, we thought we’d take a look at 10 reasons you might want to build a new site.
10. Haphazard Growth
Some times a website won’t grow according to plan because there never was a plan to begin with. Poor navigation and uneven development are the hallmarks of an unplanned site. Some pages remain under development for years while others grow, and branch, and twist until even a modern Daedalus would get lost in their digital halls.
9. Hard to Update
If you need to call up …
Nov 17, 2011 by Marissa Berger
When writing a Request for Proposal for a web development project, consider writing it with the end goal in mind: to find the most qualified vendor for your project who can work within your requirements. If you want a good response with accurate pricing and schedule, then you will need to put effort in providing the same level of detail and accuracy in your document.
An RFP can be organized into three main sections.
Information about the company requesting the proposal
Requirements the vendors responding to the proposal must meet
Clear instructions about the process itself
Information about the company requesting the proposal
The goal of …
Nov 17, 2011 by Marissa Berger
Website development starts with intense conversations about what the site should look like and what it should do to meet the desired goals. Typically several people on the client’s end are tasked with describing what the company’s needs are from each of their perspectives and to ensure nothing critical is missed by the web developer. At the other side of the table, the web development team will ask many, many questions first to understand the company’s needs and then to make sure the site’s functions are clearly defined. After these conversations, a site specifications document is drawn. The web developer …
Oct 12, 2011 by Lindsay Gower
I highly recommend to you Steven Pressfield’s short but powerful book, The War of Art. You could read in an hour to two, but don’t. Savor it. Better yet, ponder it. Let it sink in.
Pressfield begins by noting Most of us have two lives. The life we live, and the unlived life within us. Between the two stands Resistance.
He is speaking of creativity, since he himself is a writer, he often using writing as the example. But he does not exclude the seemingly non-creative. He also considers the plumbing supply store, because there is no reason the …
Jun 17, 2011 by Aaron Rubman
Last year Forrester Research found that webpages with videos were 52 times more likely to reach the front page of Google organically (without paying Google for the space) than those without. It is therefore only natural that someone wanting to improve their web traffic will also be thinking of ways to integrate the video experience.
Thankfully, there are already a number of great articles on this topic:
Recent Comments