May 3, 2010 by Aaron Rubman
This week’s vein of Online Ore can be found at http://drop.io/
Drop.io is a free online file sharing service with visual twist. It has all the speed of an FTP transfer, but you can view images, share files and add comments directly from your web browser.
Quick sort options let you view lists by date added or type of file, and drop.io comes with easy to select pre-built templates optimized for sharing through twitter, presenting material in presentations, working in collaboration, or make the content exclusively available to friends or paying clients.
Wendy Wentzel, one of MB/I’s crackerjack designers …
Apr 12, 2010 by Aaron Rubman
This week’s vein of online ore can be found at http://vimeo.com
Vimeo is a high definition, community driven video sharing site. While most video sharing sites limit the quality or length of the clips you upload, Vimeo allows the full 1280×720 resolution supported by HD TVs and monitors.
As with other video sharing sites, you can embed your favorite clips into your own website, indicate which films you like, and leave comments for the video creator and the other community members who like their work.
And speaking of community, Vimeo’s is highly collaborative, creative, and encouraging - with their …
Apr 2, 2010 by Scott Stiefvater
This is the third part of a 3-part blog series focusing on producing dynamite video footage for your website while getting the most bang for your buck.
In the second installment, I offered a number of tips for the production phase. In this installment, I address the post-production phase, i.e. editing. Remember, the tips I provide below are based on a conventional corporate-video formula intended to yield about 5 minutes of final, edited video footage. Remember, they are just guidelines and may not apply to every project.
Post Production
Keep Graphics Simple
Flying, flipping motion graphics, even from templates, take lots …
Mar 18, 2010 by Scott Stiefvater
This is the second part of a 3-part blog series focusing on producing dynamite video footage for your website while getting the most bang for your buck.
In the first installment, I offered a number …
Feb 26, 2010 by Scott Stiefvater
This is the first part of a 3-part blog series focusing on producing dynamite video footage for your website while getting the most bang for your buck.
The tips I provide below are based on a conventional corporate-video formula intended to yield about 5 minutes of final, edited video footage. They are just guidelines and as such, you can tweak them to fit your situation.
Pre-Production
Secure 5 Interviewees
3 happy customers and 2 expert employees. Getting customers is often challenging …
Aug 18, 2009 by Scott Stiefvater
Flash, well known for its elegant moving images and animations, is the application of choice for creating beautiful websites. But many web developers have scrapped the idea of using Flash for business websites because text that is created in Flash is not always easy to recognize by search engines like Google. Search engine optimization has been, and continues to be, a priority for many businesses. So many web developers have gotten into the habit of settling for two alternatives: the less elegant look of a completely HTML site or a hybrid in which only some of the site elements, …
May 20, 2009 by Marissa Berger
Rich media is the result of combining text, still graphics, voiceover audio, background music, and video. These elements are combined to create dynamic motion that occurs over time or in direct response to user interaction.
Rich media is powerful because it engages the user and keeps him captivated more so than any other media. It draws users in and makes them part of the experience.
At MB/I, we use Flash—the industry-leading software for creating interactive experiences. We deliver presentations to audiences across platforms and devices. With Flash, we can add interactivity by customizing what each user sees and these same …
May 18, 2009 by Marissa Berger
At MB/I, we have partnered with Scott Stiefvater of Blue Sky Video Production to offer e-learning programs. We take a five-phase approach to producing e-learning programs: analysis, design, development, implementation and evaluation.
Analysis
Through a process of interviews and workshops we draw out and align the objectives of the various e-learning stakeholder groups within your organization. We also explore such things as the audience demographics, the learning environment, delivery options as well as budget and time constraints. From this research, we generate the requirements for the content, design and delivery of the e-learning program.
Design
MB/I takes a “backward” approach to design. Based on our analysis, we first outline the program’s …
May 18, 2009 by Marissa Berger
At MB/I, we have partnered with Scott Stiefvater of Blue Sky Video Production to offer e-learning programs. Our approach involves three key areas: instructional design, user experience, and technology.
Instructional Design
We see learning for what it is – a complex process. Our e-learning programs are developed with the understanding that they are just one part of that process. Yet, we are intentional about every element of the learning programs we develop so that the learner is motivated to apply the information, concepts, skills and attitudes they learn. To this end, instructional design calls for a vast amount of creativity, but creativity …
Mar 27, 2009 by Marissa Berger
A multimedia project has several components that need to be planned for ahead of time. It’s best to have all the necessary assets ready to go before starting the development process. Typically, these are the items that need to be gathered.
1. Branding elements. Provide a style guide to your developer. The guide should go over how to use your logo, what fonts and colors to use, the style of the imagery to use, and even the tone of the content. You will also need to gather the files themselves.
2. Script. The script is the most crucial part of the presentation. …
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