When a new computer is bought, it comes with a limited number of fonts installed by the manufacturer. In the web design world these system defaults are called the web-safe fonts. Of course, anyone who does graphic or web design work is not satisfied with this visually boring set. As a rule, all designers install additional package of fonts which allow them to be more creative with their digital artwork. And this is where the problem can arise.  Once you install fonts of your own, you cannot guarantee that everyone will have those fonts.

If you are sending your design to …

Just because your visitor has arrived to a specific product page, it doesn’t mean he will add the product to the cart. The product detail page needs to continue the conversion effort that the landing page and the category page started.

On this page, visitors will explore your offer more closely.

In terms of the product, you want to provide:

• A large enough photo (or a link to enlarge)
• Alternative photos if applicable (different angles, colors, etc.)
• Main product features and benefits
• Product options or accessories
• Price, availability, or sale/discount options
• Customer testimonials
• Product warranty/support options

Out of the list above, the product photo may be the most …

Online store category pages are crucial in helping the visitor:

• focus on the items he is interested in
• choose what he wants to learn about next
• guide the visitor one step closer to making a buying decision

We are so used to category pages that we take them for granted… until they are not there. They act like filters, grouping items in ways that make sense to us. They show a list of items with something in common, basic information about the items, and ways to sort the list itself (by price, color, size, etc.).

Category pages answer the following questions:

• Did I choose the right …
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A landing page has the tough job of:

• keeping the visitor’s attention on the offer so he doesn’t immediately leave
• increasing or re-enforcing his interest after he has chosen to stay on the page
• guiding the visitor to take action.

Since every visitor is different, landing pages do indeed have a tough job. Their design has to be very well thought out for them to perform well.

Here are some guidelines to follow when designing a landing page:

1. Make sure it looks professional, credible, and industry appropriate. Your landing page might be the first impression a visitor has of your company. It needs to match …

What makes visitors prefer one online store over another? Its simplicity and ease of use. A lot of planning goes on behind the scenes to make a checkout process user-friendly and inviting. Such planning starts with answering key questions about usage and management requirements.

How will you organize your products?
Organizing your products into categories is key. You should consider having products show up in several categories. For example, a book can show up under “fiction”, “mystery”, “bestsellers”, “gifts”, and even “books under $20″. The key is to put yourself in the shoes of …