What is Social Media?
Social Media is a vehicle to share information with a broad audience twenty-four hours a day, seven days a week. In addition to being any form of online publication or presence that allows users to engage in multi-directional conversations, it is a way to build relationships with the public. Online tools allow businesses to keep in touch with customers and easily update them on what’s new, whether it is products, services, events, an interesting insight or a new hire to the team. Basically, Social Media is the “wave of the now.”
What to know about Social Media
Social Media …

Recently Scott Stiefvater and I were discussing the principles behind the CMS driven model of website design that MB/I favors.  In that conversation he mentioned the three levels of content and presentation (the core application, the modules, and the interface and display).  This reminded me of the six elements of design presented in Scott McCloud’s visual textbook Understanding Comics.

From inception to presentation these layers are: the idea, the form, the idiom, the structure, the craft, and the surface. This week I’d like to look at the two …

I heard the clerk say “May I help the next guest?” as I stood in line at Joann’s last Sunday. I was fifth in line, so I had some time to ponder his word choice: Guest. Aren’t I a customer?

Today, in line for coffee, I heard the same question, “May I help the next guest?”

To that, I replied (silently), You can sell me a cup of coffee. But if you plan to have me pay for it, let’s not pretend I’m your guest.

If you are in business—especially if you have a retail establishment at which people purchase your product or …

Your marketing writing doesn’t need to be all sell, sell, sell.  Your writing can speak to your customers pre-sale and then post-sale.

I’ve mentioned before the differences between marketing writing and technical writing. You can use both on your web site, in your newsletters, and in various communications to customers and potential customers.
Think “Post-Sale”
After you sell your product or service to a customer—the work was performed and paid for—he still needs to hear from you.

Depending on your business, your customer needs instructions or opinion. If you sell garage door openers, provide installation and how-to-use instructions. If you sell mortgages or cosmetic …

If you use the Web to market yourself, you probably think in terms of marketing writing. But there are ways in which technical writing has its place within your Web presence.

Today, let’s consider the definitions of,  and differences between, marketing writing and technical writing.

Pre-Sale and Post Sale
Marketing writing helps you communicate pre-sale to potential customers, to get their business.

Technical writing helps you communicate post-sale to existing customers, to reduce training time, customer support time (and avoid lawsuits).

Of course, an existing customer—let’s say she hired you to renovate her kitchen– is also a potential …

I belong to a few groups on LinkedIn. This last week, I’ve been amazed to see group members pose questions written using initial capital letters. Here are a couple of examples, altered slightly to avoid too explicit finger-pointing:

What’s A Reasonable Hourly Rate For…..?

Best Service for Access to On Line Publications?

Not only are initial capitals incorrect within a sentence, they are not easy to read. And (not that there are correct places to write incorrectly), this was on LinkedIn, where a professional should want to appear at her or his best!

So let’s review the …

This week’s vein of Online Ore can be found at www.surveymonkey.com

If you want a custom survey on short notice and do not have the expertise to add one to your own website, Survey Monkey is an excellent solution.  The questionnaire generator has easily adjustable prebuilt templates for marketing, customer service, client satisfaction, and much more.  Depending on your needs you can change how questions are worded, set available answers, insert a logo, or change the color scheme.  Then when you’re done, you’ll get a link that you can share over e-mail, through Facebook, in your blog, …

For generations, English speakers used he, him and his as the unnamed agent in written examples.

No longer. We strive for gender neutrality.

Please don’t strive too hard.
He? or She? Pick one.
Do not shy away from using he when it helps you  make your point.  That said, do not shy away from using she, if that helps you make your point.

(I once worked for a company that gave conferences for nurses, at which 98% of registrants were women. Yet when I drafted instructions such as Hand the registrant her name badge … my boss would correct it to Hand the registrant his …

This week’s vein of Online Ore can be found at http://public.ifbyphone.com/

Ifbyphone specializes in the synthesis of telephone systems and advanced computing, allowing you to bring the advantages of each to the other.  In our own work of web development, the click-to-call solution is especially useful.  With a single link, visitors can initiate a call without first reaching for the phone.  Since these calls begins online, you can integrate them into your standard website analytics to learn which pages are most likely to get someone to dial in (an invaluable tool in website optimization).

How would …

Here is a writing tip:  Don’t rely on your cell phone in an emergency. Write down phone numbers and carry them with you.

I was in a car accident two weeks ago. Crunchy, smashy 6-car pile up on 101-south bound near SFO.  It was just like in the movies—tires squealing, horns blaring, horrible metal-on-metal bang and clang—except that, unlike the movies, I was actually in one of the cars.

After the thudding and praying stopped, and my traveling companion and I realized neither of us were badly hurt, we reached for our phones.  When I called another friend to come help us, …