Ken Freeze Archive - The Gold Mine

About: Ken Freeze

Website

http://www.brownmillerpr.com

Profile

Twenty years in the Coast Guard, 17 of which working daily with local, national and international news media, provides Ken with the background to handle just about any media relations situation. Whether it's getting into the news or staying out of it, Ken's dealt with everything from major oil spills to tabloid TV crews. Throughout his Coast Guard career, when an event of major media attention occurred, Ken's talents were called upon. This included President Clinton's "Safety Net" to interdict Haitians in 1993, the first three weeks of the Exxon Valdez oil spill 1989, the 1988 America's Cup in San Diego and the 1984 Olympics in Los Angeles. For the last 14 years Ken has worked with the wine industry at Brown-Miller Communications (BMC) providing account services to a number of wineries, associations and foundations and also provides BMC clients with counsel, communications strategic planning and media relations training. Ken holds a bachelors degree in communications from Thomas Edison State College in New Jersey. In addition to winning national awards for layout and design work, he has also freelanced a number of articles and photos to national publications on subjects ranging from computers to scuba diving. In 2006, Ken won the Public Relations Society of America's top award, the Silver Anvil, for a statewide campaign he created and managed for the Pierce's Disease Control Board.

Posts by Ken Freeze:

The Dark Side of Facebook Likes

Mar 8, 2013 by Ken Freeze

‘LIKE’ if you support our troops! ‘LIKE’ if you believe in God! ‘LIKE’ to help the underprivileged!

How many times have you clicked a Facebook ‘LIKE’ on a picture of kittens, or something like that, that popped up on your Facebook page?

And what could be wrong with supporting our troops, liking kittens or helping the poor? Well, before you click ‘LIKE’ on your Facebook page again, here are a couple of things you should know.

First off, Facebook fan pages can be changed or renamed. You can also pass ownership of your page to another. Unfortunately that opens up a dark side to a seemingly good thing. For instance, how about if the “I Love Kittens” page you liked, was changed to the, “I Love Hitler” page? Overnight you’ve gone from loving kittens to Hitler. And all your friends, relatives, possible employers and customers see it.

But it even gets more interesting. Let’s say you are a new business and you’re convinced that the path to success is with a Facebook fan page. You set a goal to have a Facebook fan page with half a million fans by the end of the week. Impossible? Not if you do what any capitalist would do – you buy it. Yes, you buy an existing fan page and make it your own. One owner/creator of a fan page with over 800,000 fans was reportedly offered $13,000 for his page. So just as easy as changing the “I Love Kittens” page to the “I Love Hitler” page, it can become the “I Love Acme Pizza Company” fan page.

For a business owner wanting an instant half million Facebook fans, buying fans might seem like an easy route to take. However, just because you have a half millions fans, doesn’t mean they are the right fans. Having a hard earned 500 fans is much more valuable in the long run than 500,000 of the wrong fans.

So while it might be tempting to a business to buy a Facebook fan page and make it their own, think twice before making that move. So, in the meantime, you might want to think twice before you click ‘LIKE,’ again, and also check your Facebook page to see all the fan pages you’ve liked in the past. You never know, you might find Hitler smiling back at you from your list.