Let’s face it: the classic blog post is boring.

Barring the text and images, each one generally has the exact same layout. We see little originality from one post to the next. Of course, consistency and branding are extremely important to consider when designing a website or blog, but what about individuality? Does a blog post about kittens deserve the same layout as one about CSS hacks?

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That was one heck of an opening, and just the sort of thing mb/i has been looking for to explain the importance of building an engaging, well-branded WordPress presence.  Of course there’s a lot of work that goes into building a full-fledged Blogazine, as Patty Donnelly admirably describes in her full article.

But even if you cannot adopt the fully customized issue-by-issue layout she discusses, there are some important points for everyone about the importance of setting yourself apart from the crowd.